Head of Marketing

The Shannon Airport Group

Role Purpose:

The Shannon Airport Group is a commercial state company providing air transport and aviation services at Shannon Airport and its environs while also supporting the growing aviation cluster in the region. In addition, The Shannon Airport Group owns and manages a large commercial property portfolio of office blocks and a range of industrial, advanced manufacturing and aviation facilities in the region.

The Head of Marketing will develop and execute a comprehensive marketing strategy that supports the Group’s commercial objectives, passenger growth targets, and long-term business ambitions. The successful candidate will lead all aspects of brand management, digital marketing, market research, stakeholder engagement, and campaign delivery.

While our Aviation Development team leads on airline negotiations, the Head of Marketing helps demonstrate demand, build route awareness and ensures new services are commercially successful.

If you are looking for a role where your judgement, leadership and creativity genuinely matter, this might be the role for you. This role combines challenge and visible impact.

The Opportunity:

As our Head of Marketing, you will:

• Develop and implement the Group’s marketing and brand strategy aligned with corporate objectives.
• Lead and manage the marketing team to deliver a marketing strategy that drives passenger numbers and route performance, creates and delivers marketing and digital strategies to achieve overall business growth objectives.
• Foster a culture of creativity, accountability, and continuous improvement.
• Manage relationships with marketing agencies, media partners, and service providers.
• Develop annual marketing budgets to support the implementation of The Shannon Airport Group’s five-year strategy.
• Ensure the effectiveness of resource allocation.
• Establish robust marketing metrics and reporting frameworks to monitor campaign performance and use data and insights to inform strategic decision-making.
• Present regular updates and recommendations to senior leadership.
• Collaborate with airline partners to support route launches and promotional campaigns.
• Work with tourism agencies, local authorities, and regional stakeholders to stimulate inbound tourism and travel demand.
• Provide marketing support for aviation business development initiatives.
• Enhance the customer experience through targeted communications and digital innovation.
• Leverage analytics and customer insights to optimise marketing effectiveness.
• Support non-aeronautical revenue streams, including retail, food and beverage, parking, and other commercial services.
• Develop campaigns that increase customer spend and enhance commercial performance.
• Collaborate with the commercial team to maximise promotional opportunities

What we Offer:

• A collaborative, and purpose-driven working environment.
• An opportunity to play a key role in the Group’s success.
• Career development opportunities to include training programmes and ongoing professional development.
• Competitive remuneration and benefits package.

The Ideal Candidate Should Have:

• Third level degree in business, marketing or a related degree or substantial relevant experience.
• 10+ years’ experience in marketing, advertising and account or project management including at least 3 years in a leadership role.
• Proven track record of leading and motivating cross-functional marketing teams and collaborating with multi-brand businesses to deliver on their objectives.
• Demonstrate experience building and implementing successful strategic marketing plans that has delivered business growth.
• Deep understanding and command of online/social media, direct marketing, public relations, advertising and brand management in the corporate and consumer markets.
• Experience using qualitative/quantitative research and insights to drive programme success.
• Strong interpersonal skills with a demonstrated ability to build positive relationships and collaborate across businesses.
• Excellent project management and presentation skills along with a strong attention to detail.
• Excellent oral and written communication skills including an ability to write, edit, and think creatively.
• A creative eye and a “can do” attitude.

How to Apply:

Please refer to our website www.snnairportgroup.ie/careers/vacancies/ to complete the application form, to include both CV and Cover Letter no later than 12 noon on Friday 9th October 2026.